by Erik Henriksen
![Social Finance, Inc.s new billboard, seen from the Hawthorne Bridge.]( "Social Finance, Inc.s new billboard, seen from the Hawthorne Bridge.")
Social Finance, Inc.'s new billboard, seen from the Hawthorne Bridge.Erik Henriksen
Up until a few days ago, the most tone-deaf billboards in Portland were the Portland Police Association's "Having Enough Police Matters" ads.
But Portlanders traveling into Southeast Portland across the Hawthorne Bridge are now treated to a brand-new condescending billboard. The ad from Social Finance, Inc., AKA SoFi, addresses Portlanders who are struggling with a nationally recognized housing crisis—and helpfully informs everyone who can't afford to buy a home in Portland that only stupid people rent.
As of December 2015, the median home price in Portland ranged from $317,000 to $412,800.