How to Diversify Your Potfolio (Get It?)

Trick question. Actually, last week I wrote about the exact opposite of that. It turns out that obtaining and keeping even a simple checking account is difficult beyond measure for legal cannabis enterprises. I didn’t even touch on how impossible it is for a canna business to get funding from a traditional bank. It was sort of a bummer column, actually.

So where does that leave an honest, hardworking pot businessperson when he or she needs to raise some dough? Selling product on the black market to fund the transition into the regulated market is one option, albeit a really, really terrible one. There are nontraditional funding sources I’ve written about, too, such as the ArcView Shark Tank model.

Okay. What about crowdfunding?